The Diet Market: Our Specialty - For 28 Years!
Special: Buy 2 chapters and get another one FREE (equal or lesser value)
These market reports contain analyses, forecasts, and custom surveys not available elsewhere.
We also look at the non-traditional retail segments and channels that are not tracked yet account for billions in sales: infomercials, multi-level marketing companies, mail order, and Internet sales.
Marketdata is the ONLY market research firm to regularly track ALL 10 Segments of the U.S. weight loss industry: commercial chains like Weight Watchers and Jenny Craig, medical weight loss programs based in hospitals, clinics, MD offices, clinics and by Dieticians, diet drugs, diet soft drinks, diet foods/entrees, diet books, exercise videos, artificial sweeteners, diet plans offered by health clubs, and meal replacements like Slim-Fast, OTC diet pills and appetite suppressants, weight loss surgeries, dieter demographics, franchising, "cyberdieting" (diet websites & mobile apps), worksite-based programs, and more.
We know the most about this market because we were the first to analyze and define this huge market in 1989. Our market research material was used as background for 1990 Congressional hearings and has been quoted extensively in all national periodicals. We speak to reporters, writers and analysts every week of the year, and have more "inside" contacts than anyone. That’s how we’re able to obtain hard-to-find information via phone interviews, company press releases, etc. Most competitors in this market are private firms, with no annual reports, 10Ks or financial press releases. Incredibly, there is NO national weight loss trade association, annual convention, or trade journal covering the industry!
In-Person Consulting Package: $9,995 Flat Fee - 2 Days Plus 7 Reports,
(Includes Travel & Lodging Expenses)
Marketdata's President and Research Director and 27-year analyst of the weight loss market, John LaRosa, MBA, will come to your company and meet with your top management for two full days. This is a custom presentation of the status of the diet market, emerging trends, untapped markets, and how YOUR company can profit from them. He will meet with your marketing, management, advertising and other staff to asses your strengths/weaknesses vs. competitors, and prepare a strategic plan with specific recommendations. PLUS: you receive ALL of Marketdata's diet market research reports published since 2011--7 reports and 1,150+ total pages of incisive research (an $8,465 value)! Airfare and hotel costs are included. Call for details and availability.
Services & Market Research Reports Available...
Consulting & Custom Research
Don't see the information you need in our off-the-shelf reports?
No problem. We have the resources to obtain hard to find information, via our extensive database of competitor and market information. We can perform...
- Market potential studies for specific states, regions or cities.
- Market potential studies for a specific weight loss product or service.
- Competitor analyses.
- Obtain FDDs ( Franchise) documents.
- Conduct mail or telephone surveys.
- Review of weight loss business plans.
- Help building and designing your weight loss website.
Fees: $100-150/hr. for custom research at our offices. FREE Project Proposals
Need to pick our brains about a weight loss company, the market, or your new venture?
Conference Calls.. John LaRosa holds teleconference calls where he'll answer the questions of your staff or group in real time and follow up by email, for $199/hr., pro-rated for actual time spent on the call. Just let us know what topics you want to discuss ahead of time and we'll arrange for a mutually convenient time.
NEW: FREE Weight Loss Market Teleseminars
The 9 teleseminars available so far (more to come) are:
* Understanding the American Dieter - Demographics (22 min.)
* So You Want to Open A Commercial Weight Loss Center (35 min.)
* Why Investing in Rx Diet Drugs Is A Crapshoot (13 min.)
* Weight Loss Opportunities created by Obamacare (14 min.)
* Weight Loss Counselor - The Job For You? (17 min.)
* Investing in Public Weight Loss Companies (30 min.)
* How To Make Money With A Weight Loss Website. (28 min.)
Medical Weight Loss Consulting Package
NEW: Attention Physicians - Thinking About Adding A Medical
Marketdata has been tracking this development for years. MDs today have several choices:
1) buy a franchise for $150,000-$400,000 and pay ongoing royalties,
2) buy a license to use a company's model and brand name, or
3) start your own program, with more flexibility, a variety of diet plans, for a low one-time consulting fee, with NO royalties. Which option would YOU choose?
Marketdata has a relationship with an experienced medical weight loss consultant, whose company has operated several medical weight loss clinics for years. His one-time fee is $20,000 for 10 days of in-person training and set-up at YOUR office. Plus a detailed "how to" operations manual, ongoing support, and the ability for your staff to shadow a working clinic. This is soup-to-nuts business training and materials. A rare few offer this type of training nationwide.
Programs involve safely using FDA approved medications along with 30+ different customizable diets and exercise plans. Add to that, Low T protocols for men and BHRT protocols for women and a full complement of injectable medications, HCG, vitamin combinations, private labeled nutraceuticals, protein products -- all the resources you need for your new venture.
This firm has trained 25 groups in 22 States who have now opened 31 locations. Trainees' backgrounds include: Aesthetics, Anesthesiology, Chiprotractor, Consierge, Dietitian, ER, Family Practice, Hospitalist, General Surgery, Infectious Disease, Internal Medicine, OB/GYN, Orthopedist, Nurse Practitioner, Pain Management and Urology.
Provider & Owner Training Included:
- One on One Practice Owner Personalized Training Session
- Provider Training Course and Shadowing at clinic locations
- Case Scenario Analysis
- Medical Protocol Training Sessions
- Medical Protocol Manual
- Pharmaceutical use Protocol and Training
- Cloud Based EMR with Proprietary Weight Loss/BHRT/Low-T Templates
- Cloud Based Prescription Dispensing and Ordering
- Full HIPAA/OSHA Compliance Training
- Physician Dispensing Pharmacy/DEA Compliance/Injectables
- National Negotiated Vendor Pricing
- Marketing and Public Relations Assistance
- Customizable Advertising/Advertising Campaigns/Materials/Paid Search
- Advertising Manual
- Floor Plan Design
- Insurance Billing
- Strategic Planning
Practice Administration Training Provided:
- One on One Personalized Training Days at a clinic for your admin team
- Practice Manager Shadowing
- Practice Manager Manual
- 300+ Page Operations Manual
- Customizable Employee Manual
- Hiring Assistance
- Front Office - Daily Operational Procedures
- Back Office - Daily Operation Procedures
- OSHA/HIPAA Training
- Operations Forms in modifiable formats
- Phone Protocols / Patient Interaction Training
- Accounting and Billing
Optional direct to consumer lab testing and hormone replacement therapy services also available.
100% Financing Available up to 120 Months
Sound Interesting? Contact John LaRosa at Marketdata, at: 813-971-8080, or email: firstname.lastname@example.org and we'll refer you to our consulting contact.
Diet BusinessWatch.com - Free Online Industry Newsletter
Marketdata Enterprises, Inc. has launched a new weekly online newsletter covering news, company developments, market research, forecasts and discussions related to the weight loss market. The weight loss “industry has NO formal trade association, nor does it have a trade journal to call its own. This will fill the void.
According to Marketdata’s President, John LaRosa: “Today, those competing in the dynamic and competitive weight loss market have to search on their own for important news and competitor developments in a haphazard way. There is no place they can go to find this information—including new market surveys from the Census, CDC, and private research firms, covering ALL 10 weight loss market segments. Until now.
Topics & Features Include:
- Market News
- Diet Market Press Releases
- Market Research Reports
- Public Firm Financials… There are only 5 publicly-owned weight loss companies. We will report the latest quarterly and yearly financial performance of these companies here.
Diet Market Research Reports
NEW... Package Pricing!
# WLALL - All Our Weight Loss Studies Since 2011! 1,900+ Pages of Focused Weight Loss Analyses, Competitor Profiles, Historical Tables, Trends, and Forecasts.
Price: $6,995 (a $12,000+ value)
Bonus: 2 Hours of Phone Consultations With John LaRosa Included
If you are a diet company, weight loss entrepreneur or analyst and you want to keep up with EVERYTHING related to the U.S. weight loss market, this is your package. It includes these 13 studies: The U.S. Weight Loss & Diet Control Market (4/2015), Meal Replacements Market (7/2016), Commercial Weight Loss Centers (7/2016), Weight Loss Surgery Market (7/2016), Medical Weight Loss Programs Market (6/2015), Guide: How To Launch A Profitable Medical Weight Loss Program (6/2106), The Multi-level Market For Weight Loss Products (4/2014), Weight Loss Market: 2015 Status Report & Forecast (1/15), Worksite Weight Loss Programs Market 12/13), The Diet Food Home Delivery Market (5/2013), The Diet Websites Market (1/2011), and Guide: How To Start & Run A Profitable Weight Loss Business (8/2010). Plus: 2 hours worth of teleconferences with the nation's leading weight loss market business analyst and consultant: John LaRosa.
# CONFCALL - 60 Minute Phone Conference with John LaRosa About The Weight Loss Market or Company
Price: $199 per hour, pro-rated based on actual time spent
Do you need an objective and unbiased opinion about the outlook for the weight loss market or a specific diet company? Looking to invest in a diet company stock? Putting a business plan or new weight loss program or product? Let John LaRosa, the nation's leading business analyst of the weight loss market for 25 years, helpguide you through the pitfalls, exploit an untapped niche, or just confirm you feelings. Call us (813-907-9090) to arrange a mutually convenient time, then email us your topics or questions (to: email@example.com), at least 1 day in advance. Have your whole team listen in. Conferences also provided for the self-improvement market.
Medical Weight Loss Programs: A Growth Market
Report # FS51
$995 * June 2015 * 137 pages
This is a completely new analysis of the $7.8 billion U.S. medical weight loss market. The U.S. weight loss market has entered a new phase of flat to low growth, constrained by a strong shift to do-it-yourself plans, the proliferation of free apps for smartphones, and more healthy eating by consumers. Yet, some competitors are doing well, and many untapped niches exist.
The Affordable Care Act has strengthened the value proposition of medically supervised diet programs and small-mid-sized chains are growing rapidly via franchising. The market is moving in two directions: medical and retail. Report discusses the implications of the ACA’s $1,625 Preventative Health Benefit and why it gives medical weight loss programs the edge and momentum over commercial programs.
Covered… dollar value & growth of the medical weight loss market segment (early 1980s to 2014, 2015 and 2019 forecasts), latest market trends and developments, growth of the retail drugstore mini-clinics diet programs, status reports for: weight loss surgery, MD-based programs, hospital and clinic-based programs, Rx diet drugs, bariatricians, VLCD programs. Franchising of medical programs, costs, avg. consumer cost of programs, avg. annual revenues per medical centers, and P&L statement.
Contains 17 in-depth competitor profiles for: Physicians Weight Loss, HMR, Optifast, Lindora Clinics, Smart For Life, Medi-Weightloss, Centers for Medical Weight Loss, Nuviva, Let’s Lose, Dr. G’s Weight Loss, JumpStartMD, Thinique, Medical Weight Loss of Michigan, CVS Health, Rite-Aid, Wal-Mart, and more.
THE U.S. WEIGHT LOSS SURGERY MARKET
Report # ML12
$695 *July 2016 *58 pages
With more than 72 million Americans being obese and another 24 million having severe obesity, one would expect weight loss (bariatric) surgery to be a huge and growing market. Well, yes and no. The market is worth a significant $4.9 billion, but only 199,000 Americans get the surgery each year, due to the high cost of the procedure (avg. $25,000) and denial of coverage by many insurers. This is a completely updated analysis of the U.S. medical weight loss surgery market.
The report includes: dollar value & growth of the market from 1992 to a 2020 forecast, definition of the types and volume of surgeries performed to 2015, why demand has grown, who qualifies, the latest market trends and developments (FDA approval of Orbera gastric balloon device), how demand is affected by the economy, insurance coverage/the ACA, outcome data, the role of liaison firms (The Wish Centers, Barix Clinics, Liv-Lite, Journey Lite), avg. cost of surgery, patient demographics (by race, age, gender, BMI), Medicare, CDC and AHRQ data and survey findings, and a profile of bariatric surgeons and the ASMBS trade group.
Contains an Overview and summary of the Total weight loss market, with a discussion of major market developments and performance during the 2015 and 2016 “diet seasons”, historical 1989-2015 value of all weight loss market segments.
HOW TO START A MEDICAL WEIGHT LOSS PROGRAM
Report # FS56
$995 *June 2016 *220 pages
This is Simply The Most Detailed Blueprint Ever Written For Running A Successful Medical Weight Loss Program, For: Investors, MDs, Nurses, RDs and Physicians’ Assistants. Many people, including medical professionals, want to get into the $65 billion U.S. weight loss business. But how? Do you simply buy a franchise for $150K-$400K? A license? Start your own program from scratch? How much will it cost, and which ventures will be most likely to succeed? How can you avoid the mistakes others in this business have made? Do you have the qualities and background to make it in weight loss?
This groundbreaking new guide by Marketdata covers it all, from soup to nuts. Written in an easy to read style, with commentary by the nation’s leading 27-year weight loss market analyst and consultant, John LaRosa. Comes complete with administrative forms, contracts, sample meal plans, sample ads and brochures, referrals to ad agencies and consultants with extensive weight loss company experience, and more.
This practical Guide cover these topics, in detail:
- Do You Have What It Takes To Survive In This Business?
- Reality Check for MDs, Success Criteria
- Diet Market Outlook & Competition
- Program Components
- Pricing and patient financing
- ACA’s Preventative Care Benefit Opportunities
- What Dieters Want today
- Existing Medical Franchises & Other Models – company descriptions, costs
- Start-up Costs
- Retail Clinic Set-up & Layout
- Staff Recruitment & Salaries
- Operations, Expected Revenues & Profits
- Bookkeeping, IT requirements and consultants
- Marketing Methods to use, costs
- Weight loss Counselor’s Role & Quality, salaries
- Case Studies of Successful Medical Weight Loss Chains
- Creating Meal Plans (28-day plan provided)
- The Private Labeling of Meal Replacements
- Using Prescription Obesity Drugs and Supplements
- Strategy of Diversification
- Building your brand.
COMMERCIAL WEIGHT LOSS CENTERS: A MARKET ANALYSIS
Report # ML7
$695 *July 2016 *147 pages
The U.S. weight loss market has entered a new phase of flat to low growth, constrained by a strong shift to do-it-yourself plans, the proliferation of free apps for smartphones, and more healthy eating by consumers. This is a completely revised and updated analysis of this $2.6 billion market. This is the most comprehensive investigation of the U.S. commercial weight loss centers/chains market published by anyone worldwide. Brick & mortar weight loss centers have high overheads and shrinking profit margins, and must operate lean and tap new niche markets to survive and grow. In addition, they face more competition from retailers and medical programs.
This report includes… An overview and summary of the total weight loss market (all 10 segments), with 2016 forecasts, 2015 performance, the Oprah Winfrey effect, historical market size, latest market and company developments.
Dollar value & growth rates for commercial weight loss centers (1980s to 2014, 2015 and 2019 forecasts), latest market trends and developments, status reports for 2015 and 2016 diet seasons, demand drivers, extensive national and state operating ratios & market potentials, sample income statement, discussion of why franchising is no longer a strong growth model, revenues through past recessions, and a Reference Directory.
Contains in-depth competitor profiles for: Weight Watchers, NutriSystem, Jenny Craig, Medifast, Diet Center (HMG), and Metabolic Research.
The U.S. Weight Loss Market: Status Report & 2015 Forecast
Report # FS50
$595 * April 2015 * 64 pages
This new Marketdata report presents a wrap-up of 2014 performance for the U.S. weight loss market. The value of the market actually declined by 1.1% to $59.8 billion, largely as a result of slumping diet soft drink sales, and flat performance in most other market segments—including the large chains. The market is forecast to grow by 1.4% this year, as the DIY dieting trend continues. There are bright spots, however, including medical weight loss programs by MDs, and the meal replacements market.
The report covers discussions of: 2014 market performance, recent competitor developments and top management turnover, latest dieter trends, rankings of top diet programs, new programs and ad campaigns for 2015 diet season (by Weight Watchers, Jenny Craig, Nutrisystem), the paradigm shift from diet PRODUCTS to diet SERVICES, dieter demographics/latest trends, why the Affordable Care Act can be profitable for companies providing counseling (who qualifies?), CVS and other drugstore chain’s mini-clinic programs, MLM channels weight loss & fitness apps – how big a threat?, new diet books, reasons why market growth is slow – how diet companies can execute better, customize programs, form new retail partnerships, and more.
The U.S. weight loss market has entered a new phase of flat to low growth, constrained mainly by a weak economy and a shift to do-it-yourself plans by consumers. Yet, some competitors are doing well, and many untapped niches exist.
Individual Status Reports for the major weight loss market segments (2014 performance/dollar value, 2015 forecasts)… diet soft drinks, artificial sweeteners, health clubs, commercial weight loss chains, health clubs, OTC meal replacements and diet pills, diet websites & apps, medical programs (MDs, hospitals/clinic programs, Rx diet drugs, bariatrician plans, VLCD programs), low-calorie dinner entrees, diet books.
The Multi-level Market For Weight Loss Products
Report # FS47
$1,095 * April 2014 * 107 pages
In a U.S. weight loss market that’s characterized by flat to low growth, the MLM (multi-level marketing) sales model stands out as one of the few bright growth spots. Meal replacements sold by MLMs are a good fit for do-it-yourself dieters. This is a groundbreaking new analysis of the $2.5 billion MLM U.S. weight loss market.
The study covers… dollar value and growth rate of the U.S. market from 1995-2018 forecast, worldwide estimated sales of weight loss products via MLMs, number of distributors in the U.S., the nature of the MLM sales model, how it works, and why many critics argue that they are pyramid schemes, state and government regulations, why Utah is home to most MLM companies, why the business is attractive to consumers seeking a flexible home-based business, historical size of the direct selling industry, weight loss products’ increasing share, effect of recessions on recruitment of distributors, average annual earnings per distributor for top 15 MLMs, effect of 1994 Dietary Nutrition Labeling Act on the market, and the current battle of William Ackman’s hedge fund vs. Herbalife.
Also included: Rankings & revenues of top 15 weight loss MLMs (2012, 2013), and a Reference Directory.
Contains 25 in-depth competitor profiles for: Advocare, AMS health Sciences, Conklin Company, GNLD Intl., Herbalife Intl., Immunotec, Isagenix, Lifestyles USA, Lifewave, LovingWorks LLC, Mannatech, Morinda, Nature’s Sunshine, NHT Global, Nikken Global, Pharmanex (Nu-Skin Intl.), Reliv Intl., Shaklee, Sportron, Symmetry Corp., Synergy Worldwide (Nature’s Sunshine), Univera, USANA Health Sciences, Visalus (Blyth Corp.), Vollara.
Based on extensive primary & secondary research, management phone interviews, trade associations, stock analysts, SEC docs, more.
The U.S. Weight Loss Market: 2014 Status Report & Forecast
Report # FS45
$595 * February 2015 * 54 pages
This This new Marketdata report presents a wrap-up of 2013 performance for the U.S. weight loss market. The value of the market actually declined by 1.8% to $60.5 billion, largely as a result of slumping diet soft drink sales, and flat performance in most other market segments—including the large chains. The market is forecast to grow only 1.2% this year, as the DIY dieting trend continues, more competitors appear, and diet companies try to sort out the effects of the Affordable Care Act.
The report covers discussions of: 2013 market performance, recent competitor developments and top management turnover, Nestle’s sale of Jenny Craig, new programs for 2014 diet season (by Weight Watchers, Jenny Craig, Nutrisystem), the coming paradigm shift from diet PRODUCTS to diet SERVICES, dieter demographics/latest trends, why the Affordable Care Act can be profitable for companies providing counseling (who qualifies), CVS drugstore chain enters market with mini-clinic program, threat posed by Walmart, weight loss & fitness apps – how big a threat?, new diet books, reasons why market growth is slow – how diet companies can execute better, customize programs, form new retail partnerships, and more.
The U.S. weight loss market has entered a new phase of flat to low growth, constrained mainly by a weak economy and a shift to do-it-yourself plans by consumers. Yet, some competitors are doing well, and many untapped niches exist.
Individual Status Reports for the 10 major weight loss market segments (2013 performance/dollar value, 2014 forecasts)… diet soft drinks, artificial sweeteners, health clubs, commercial weight loss chains, OTC meal replacements and diet pills, diet websites & apps, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatrician plans, VLCD programs), low-calorie dinner entrees, diet books, exercise DVDs.
Print or digital format. Also sold by individual chapters
Worksite Weight Loss Programs: A Market Analysis
Report # FS42
$1,395 * December 2013 * 147 pages
This groundbreaking new study by Marketdata examines the $1.2 billion business of worksite-based weight loss programs. This niche segment is one of the few bright spots in a flat overall weight loss market, as employers get more serious about reducing health insurance claims related to obesity. The Affordable Care Act is likely to spur more demand for these programs as well. Obesity-related absenteeism, lost productivity and medical conditions such as diabetes is a huge and expensive issue for employers.
The study examines market revenues/growth from 2005 to 2018 forecast, in-depth competitor profiles and rankings, obesity trends and the cost to employers, market structure/types of weight loss and wellness programs offered to employers on-site, and the effect of Obamacare. The study covers: yearly employer cost per employee, return on investment, screening, prevention, health risk assessments, employee incentives used, findings of various national studies examining employer weight loss programs, worksite competitions, the nature of providers (large commercial and medical diet companies, health plans, start-ups and entrepreneurs), and more.
Study includes 24 in-depth profiles for: Weight Watchers, Mayo Clinic, Retrofit, Alere Wellbeing, Emblem Health, Omada Health, Balance Health, Wellness Councils of America, ShapeUp, Sparkpeople, YMCA and more.
This report is also sold by chapters.
The U.S. Weight Loss & Diet Control Market (13th Edition)
The Most Comprehensive Analysis of This Market Available!
Report # FS22
$1,895, April 2015, 435 pages, 160 Tables, 35 Competitor Profiles
The U.S. weight loss market has entered a new phase of flat to low growth, hurt by the consumer shift to do-it-yourself dieting, use of free diet apps, and clean eating trend. Yet, some companies are doing well, and many untapped niches still exist (worksite programs, plans for Blacks, Hispanics, adolescents, diabetics, international mkts., etc.) This is a completely updated analysis of of Marketdata’s best-selling biennial study about the $65 billion U.S. weight loss market. Simply the most comprehensive investigation of the U.S. weight loss market published by anyone worldwide.
Covered in this report... dollar value & growth rates of 10 major weight loss market segments (early 1980s to 2014, 2015 and 2019 forecasts), latest market trends and developments, status of new 2015 diet season, analyses of: diet soft drinks & artificial sweeteners mkt., health clubs, commercial diet center chains, multi-level marketing diet plans, OTC meal replacements and diet pills, diet websites & mobile apps, diet food home delivery services, ALL medically supervised programs (weight loss surgery, MDs, and clinic chains-based diet plans, hospitals programs, Rx diet drugs, bariatricians, VLCD programs), retail meal replacements and diet pills, low-calorie entrees and low-carb foods, diet books, exercise DVDs.
New coverage of: MLM's more important role, non-traditional retail channels, why Obamacare is a game changer for medical weight loss programs., why the implosion of Weight Watchers was avoidable, why free apps are NOT the main reason for declining commercial chain sales.
Also included: Top 35 competitors ranking, 26-year revenue history of the market through past recessions, comprehensive dieter demographics, weight loss center franchising, and commercial centers’ national operating ratios.
Rankings/revenues of top commercial chains, brand sales, and a Reference Directory of industry sources. New: results of latest surveys by the CDC, Nutrition Business Journal, plus 110 dieter metrics/preferences from BestDietForMe.com online surveys.
Contains 35+ in-depth updated competitor profiles with financials for: Weight Watchers, Jenny Craig, NutriSystem, Medifast, MyFitnessPal, Herbalife, Visalus, Slim-Fast, Diet Center, Physicians Weight Loss, HMR, Optifast, Lindora Clinics, Atkins Nutritionals, Metabolic Research, Dr. G's, JumpStartMD, Thinique, Nuviva, Smart For Life, Medi-Weightloss, Centers for Medical Weight Loss, and many more.
Based on extensive primary & secondary research, management phone interviews, UFOCs and other documents.
Study available in print or digital format.
(Also sold by individual chapters)
Diet e-book for consumers:
The Common Cent$ Diet For The Busy Girl
John LaRosa, Marketdata's President and the former VP of Nutrition for eDiets.com, Susan Burke March, RD, have teamed up to co-author a brand new e-book. The CommonCent$Diet For The Busy Girl: Simple Do-it-Yourself Weight Loss, is a plan based on the use of 3 microwave "healthy" frozen entree meals per day, plus snacks, salads, etc. This is a 1400 calorie/day plan that is lower in sodium than the recommended daily allowance of 2200 mg.
Best of all for the frugal consumer, this is basically a ZERO COST, home-based program that IS sustainable long-term, using tasty brands such as Weight Watchers Smart Ones, Healthy Choice, Lean Cuisine, Amy's and Kashi. And, frozen entrees are portable, easily microwaved at work.
The only cost is $9.99 for the e-book, plus the cost of food a person would have to buy anyway--about $8/day for 3 frozen entrees. The typical American now spends $12/day on food eaten at home and away from home.
The book contains a 28-day regular and lower sodium meal plan.
Weight Loss Websites: A Marketing & Competitor Analysis
January 2011 * Pages: 171 * 42 Tables/Charts * Price: $1,495
Groundbreaking New Study - The Only Analysis That Exists
This fascinating and groundbreaking new Marketdata study examines the crowded $842 million weight loss websites market. Research for this study was based on primary research involving an exhaustive analysis of the leading diet website metrics, both public and privately owned companies. 6-year trend data covering online dieter demographics and diet program preferences from 2005-2010 was analyzed—the BestDietForMe.com database proprietary to Marketdata.
Literally thousands of diet websites exist, yet most don’t make any money or profit. WeightWatchers.com and SparkPeople are the leaders, with the former taking in $196 million last year via 1 million paid subscribers. A variety of revenue generating models are used, but the trend seems to be toward free, advertiser-supported sites, rather than paid subscriptions. More review/information websites have appeared, taking their place among product-oriented sites that actually sell a diet program or products.
The study covers: Status of the overall weight loss market, nature/structure of the online dieting market, types of diet websites, revenue models used, how sites obtain traffic (natural vs. purchased), rankings by Alexa, Compete and Quantcast, ad networks, affiliate programs, Google AdSense, online dieter demographics (sex, age, BMI, diet budget, preferred program location, preferred food, previous plans used, etc.), market size (2005-2009, 2010 & 2014 forecasts). Effects of the recession and social media. Also covers methods to value a diet website for sale/acquisition (with a sample valuation) and management outlooks and opinions of market growth and the competition. Rankings/tables for 27 top diet websites: year founded, traffic rank, % from U.S., estimated revenues, sites linked to it, pay per click monthly budget, no. of page views, bounce %, time spent per visitor, % female traffic, whether site accepts ads or uses an affiliate program, has an email newsletter, community support, e-commerce store, more. A wealth of website data exists, if one knows where to look.
In-depth Competitor Profiles for (.com): 3fatchicks, 50millionpounds, Annecollins, Atkins, BestDietForMe, BiggestLoserClub, CalorieKing, CaloriesCount, ChaseFreedom, Dietwatch, Diet.com, DietsInReview, DukeDiet, Dottie’s Weight Loss Zone, eDiets, FreeDieting, Hungry-Girl, JillianMichaels, JennyCraig, Lindora, Medifast, MyAlli, NutriSystem, RevolutionHealth, SparkPeople, TheBestLife, WebMd weight loss clinic, WeightWatchers.
Unique Consumer Guide
Regarding the Weight Loss Guide Below, one of our customers says:
" One of the best research reports I've ever read. Very informative, well written, and a good balance of fact and opinion. Well worth the investment. Thank you for delivering!"
(Ross Bauer, nu-train.com, a NYC-based high end weight loss counseling center)
How To Start & Run A Profitable Weight Loss Business
(Newly Updated and Expanded 2nd Edition!)
August 2010 Pages: 199 Price: $89
Simply The Most Detailed Blueprint Ever Written For Running A Successful Weight Loss Business !
NEW Information Included:
- Interview Results For 8 Successful Weight Loss Consultants, Center Owners, Book Authors,
- Top Managers & Franchisees At Commercial & Medical Diet Companies
- - What online dieters want, their demographic profile, as of July 2010
- - Mid-year 2010 Market Forecasts & Outlook
Many people want to get into the $59 billion U.S. weight loss business. But how? And what kind of business to start? How much will it cost, and which ventures will be most likely to succeed? How can you avoid the mistakes others in this business have made? Do you have the qualities and background to make it in weight loss?
This groundbreaking new guide by Marketdata covers it all, from soup to nuts. Written by Marketdata’s President, John LaRosa, MBA, a weight loss industry consultant with 20+ years experience tracking and analyzing the diet market, interviewing its top management, and objectively viewing the industry’s problems, fads, successes and failures—through past recessions and growth periods.
Written in an easy to read style, with commentary by John LaRosa, key recommendations, names, websites and phone numbers of companies to help you, and much more. Backed up by information from market research studies, government agencies, franchising groups, and owner/managers. Includes an outlook and forecast for specific segments of the diet market to 2012.
The Guide covers, in detail:
-Capital and time required for each type of business
-Case studies of specific diet companies
-Typical income statements, likely profits/earnings, start-up costs
-Dirty secrets about the inner workings of ad networks and affiliate programs.
Chapters (see Table of contents for more details)
- Do You Have What It Takes To Survive In This Business?
- Poor Management – The Single Biggest Cause of Failure
- The Importance of Advertising
- Multiple Channels of Distribution – Your Best Insurance Policy
- Brick & Mortar Commercial Weight Loss Centers
- Weight Loss Franchising: The advantages and drawbacks
- If You’re A Physician: Adding Weight Loss To Your Practice
- Multi-level Marketing: A Reality Check on Independent Distributors
- If You’re a Nutritionist or Dietitian
- Diet Websites: Setting one up from scratch, with an e-commerce store, profile of online dieters (by age, sex, diet budget, preferred diet program location, preferred food plan, past diet plans used, psychological needs, BMI, starting weight, etc.)
- Writing a Diet Book – Your Ticket To Fame?
- Diet Food Home Delivery Services
- Reference Directory of Weight Loss Information Sources
Why waste tens of thousands of dollars or more, and lots of time in the wrong weight loss venture? Get this Guide first.
Show it to your attorney or financial backer or partner.
It’s ALL here in one place.
The U.S. Diet Food Home Delivery Market
$1,395, July 2013, 162 pages, 61 Tables & charts
This new Marketdata study examines the $869million diet food home delivery or “home meal replacement” market in the U.S. This is a niche segment of the overall weight loss market appealing to the most affluent dieters, that had grown rapidly until the recession hit. Research for this study was based mainly on primary research involving custom Marketdata telephone surveys of company management.
Roughly 40 companies compete. Some ship food nationwide while others provide fresh daily delivery to local markets such as New York City and Los Angeles. Profit margins vary greatly.
The study covers: nature/structure of the market, key demand factors, pricing, distribution & franchising, how companies are formed and operate, profitability/expense ratios, customer mix and demographics, market size (2005-2012, 2013 & 2017 forecasts), management outlooks and opinions of market growth and the competition.
Also Included: Complete March 2013 Status Report of the Total Weight Loss Market, with outlooks for commercial, medical and retail programs, 2017 forecasts, latest dieter trends, major market developments of 2011-2013, 2009-2012 financials for the public diet companies, effects of the recession, ranking of top weight loss companies, 1989-2017 F market size/growth history, and more.
39 Competitor Profiles for: NutriSystem, Jenny Direct, Medifast, Diet To Go, 5 Squares, BistroMD, Pur Foods, eDiets Meal Delivery, Chefs Diet, Freshology, Sunfare, Seattle Sutton’s Healthy Eating, HMR At Home, In The Zone, Personal Chef To Go, and more (address, program descriptions, prices, market outlooks, financials when available).
- The average monthly cost of a diet/healthy food home delivery plan is $873.
- Most companies held up well during the recession, and adapted/found new markets.
- We expect the market size to grow 4% in 2011 and 5%/year to 2017.
- Most local daily fresh food services serve the LA and NYC markets and don’t generate sales higher than $2-5 million.
- Franchising as a growth model usually doesn't work in this market.
- Several new companies entered the market since 2011, with one obtaining $1 million in investor financing.
- Some services have been around 20+ years but the market took off in 2002-2003.
- 60-70% of customers are female, and clients usually stay on plan 8-12 weeks.
- Potential clients range from seniors to college students, working Moms, time-pressed executives, diabetics, heart patients, celebrities, and yuppies looking for convenience.
Conference - POSTPONED FOR LATER DATE
"Running A Thriving Medical Weight Loss Program" -- Orlando, FL
See: DietShow2015.com for details
Marketdata Enterprises, the nation's leading analyst and consulting firm for the weight loss market for 25 years, is hosting a major new, intensive business conference for MDs, Physicians Assistants, Nurses and Dietitians that shows them step by step how to get into the growing medical weight loss market.
A variety of sponsorship and exhibit opportunities exist: be a speaker, sponsor a coffee break, a breakfast, a luncheon, the registration area, etc.
For speakers, agenda, and all details, Go to: www.dietshow2015.com
* Status of the total weight loss market & competition, 2015 forecasts, trends, how Obamacare provides an unprecedented opportunity for MDs, Physicians Assistants, RDs, and Nurses to offer counseling services fully covered by insurance
* The best organizational/legal structure for a weight loss clinic
* How to market your program, how to price it, how to track clients, typical gross revenues & profits, operating ratios, staffing
* How to use the Affordable Care Act and IRS tax credits to finance patient costs
* Franchising as a growth model
* Services that offer zero interest payment plans for MDs' clients
* Using private label meal replacements in your program
* The importance of quality weight loss counselors, where to find them
* Optional & complementary services you can offer (hormone testing)
* Roundtable discussion of untapped markets.
It's all here, soup to nuts, in ONE place!