Customization of Market Research Reports? – By John LaRosa, Marketdata
There’s a new trend going on with some market research publishers, usually ones based overseas in India, the UK and Australia. IBIS World is one example. These publishers put together a huge number of reports, based mostly on a cookie cutter formula of general macroeconomic statistics or their database–the bare bones (shipments, exports, imports, GNP, […]
“Solutions” For Everything – J. LaRosa
Ever notice lately that a huge number of companies are using the word “solutions” in their company name, and job titles? Examples: Marketing solutions specialist. Business solutions manager. Customer solutions advocate. Or, how about… Acme Sanitary Solutions (translation: a janitorial service), or ABC telecommunications Solutions (translation: a cell phone service). Really? Why can’t we just […]
End Age Discrimination – I Want Senior Partners! – J. LaRosa
If you are over age 55, like me, I don’t have to tell you how potential employers treat you–like you don’t exist and are over the hill. Well, I disagree. In fact, one day I hope to form a company comprised of consultants ONLY over age 55. We have more experience, more skillsets, are more […]
How Valuable Is Your Time? – DIY Market Research – J. LaRosa
Are you doing your own market research? This could be very cost-inefficient. You could be spending more money (via your labor cost per hour) than you are saving by not purchasing research reports that have been done already. If you make $50,000 per year, that’s $960 per week, or $24 per hr. If you spend […]