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John LaRosa is the President of Marketdata Enterprises, Inc., a 39-year old privately owned independent market research publishing/consulting firm. During his career, Mr. LaRosa has personally authored more than 100 major industry/market studies, primarily in the service and healthcare sectors. In addition to publishing such studies, Marketdata has extensive experience creating and building “authority websites”

Sub-par Research Reports From India & China

Sept. 18, 2018 Warning for market research report buyers: Poor quality from India & China. Listen to this video by ...
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The Immigrant vs. American Business Model: Passion vs. Family – By John LaRosa

Sept. 17, 2018 -- Here in America, we take great pride in being rugged individualists and entrepreneurs. We are told ...
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Why No Trade Group For The Diet Industry?

Sept. 10, 2018 - There is a trade association for virtually every industry in the United States. Literally thousands exist ...
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Tattoo Parlors & Tattoo Removal Is Now A Booming $3 Billion Industry: By John LaRosa

Aug. 13, 2018 Tattoos and body art in the U.S. have soared in popularity lately, especially among Millennials, fueling an ...
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Will The Meal Kits Delivery Market Hold Up In A Recession? – By John LaRosa

Aug. 13, 2018 The food industry is the latest targeted for “disrupting”. Venture capital firms have been in a frenzy ...
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American Singles Fuel $2.5 Billion Dating & Matchmaking Market: By John LaRosa

Aug. 13, 2018 Matchmaking and online dating has become big business, with dating services estimated to be worth $2.5 billion ...
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U.S. Health Coaching Market Gains Favor Among Consumers, Insurers & Employers: By John LaRosa

Aug. 13, 2018 Health coaching has emerged as a $6 billion service market, with a strong growth outlook. There are ...
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Autism Treatment Programs Are Growing: A $1.8 Billion Market: By John LaRosa

Aug. 13, 2018 Although we still do not know the specific causes of autism, we do know one thing. The ...
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Top 6 Things To Know About The $28 Billion Sleep Aids Market: By John LaRosa

Aug. 13, 2018 As U.S. obesity rates climb and Americans age, more people are developing sleep apnea, restless leg syndrome ...
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Top 6 Things To Know About The Personal Coaching Market: By John LaRosa

Aug. 13, 2018 Personal and life coaching has become big business in America, as clients seek guidance for career transition, ...
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Why Physicians Need To Get Involved in Weight Loss: Whitepaper By John LaRosa

August 7, 2018 Why Physicians Need To Get Involved In Weight Loss By: John LaRosa, President, Marketdata LLC August 7, ...
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Weight Watchers Q2 Results Beat Estimates

Aug. 6, 2018 - Management reported that: "Our WW FreestyleTM program is resonating globally, driving continued strong performance in all of our ...
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The American Weight Loss Industry: Built By Entrepreneurs

August 2018  The American Weight Loss Industry: Built By Entrepreneurs By John LaRosa, President, Marketdata LLC August 2018 Summary What ...
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The Four Basic Models For The Weight Loss Market

The Four Weight Loss Business Models By John LaRosa, President, Marketdata LLC August 2018 In the 30 years that I ...
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Small Business Low On Cash? – Try Barter: By John LaRosa, Marketdata

2018 -- Many start-ups and new businesses have cash flow issues. Very common. One way to lighten the load once ...
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Is Your Company Customer and Prospect-Friendly: By John LaRosa, Marketdata

2018 -- One thing should be obvious when you are in business and when your services are open to the ...
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Must Read Business & Motivational Books For Entrepreneurs: By John LaRosa, Marketdata

2018 - In any field, there are certain books that everyone should read. They are simply classics, are timeless, and ...
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How To Write A Good Press Release: By John LaRosa, Marketdata

2018 - Press Releases should be a regular part of any small business marketing program. Once you know the basics, ...
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The Power of Broke – Bootstrapping: By John LaRosa, Marketdata

2018 --  For start-ups and entrepreneurs, having lots of money in the beginning is not always the key to success. Rather, ...
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No Excuses For Bad Grammar & Spelling: By John LaRosa, Marketdata

2018 -- If you are going to be successful in business, you have to write like you are literate - ...
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How To Get A Merchant Credit Card Account Quickly: By John LaRosa, Marketdata

2018 -- One of the best things one can do to increase sales as a small business owner is to ...
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Websites & Traffic: By John LaRosa, Marketdata

2018 - In real estate, the saying goes that the most important thing is: Location, Location, Location. Well, with websites, ...
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Websites & Search Engine Optimization: By John LaRosa, Marketdata

2018 - When you create a website, SEO, or search engine optimization, goes hand in hand. It's a basic requirement ...
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Domain Names – Be Flexible and Ceative: By John LaRosa, Marketdata

2018 - The first step in creating an online presence and website is to come up with a domain name--the ...
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Legal Help For A Lot Less Money – Banks Do Incorporations: By John LaRosa, Marketdata

2018 - Years ago, if you wanted to incorporate a new business, you had one option - find a lawyer ...
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Using College Interns To Enhance Your Workforce: By John LaRosa, Marketdata

2018 - One very good source of inexpensive labor is the local colleges. Business students are always looking for part-time ...
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Free Government Help – Small Business Development Centers: By John LaRosa, Marketdata

2018 - Small Business Development Centers are a great resource for small businesses, entrepreneurs and start-ups. Best of all, they ...
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Great Business Guides, Dirt Cheap: By John LaRosa, Marketdata

July 6, 2018 - One of the best sources of information about a variety of businesses I have found comes ...
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Media Exposure – Take It With A Grain of Salt: By John LaRosa, Marketdata

2018 - You get a call out of the blue, from Fox News, or ABC, or CNN. They want your ...
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Pinnacle Consulting Services – New Service

April 16, 2018 - Marketdata has created a new division: Pinnacle Consulting Services. Pinnacle is a network of companies and ...
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Diversification & Distribution: Keys To Success: By John LaRosa, Marketdata

March 23, 2018 - In my 30+ years of tracking various businesses and entrepreneurs, I've come to realize one common ...
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What Business Schools SHOULD Teach – Omit The Fluff – John LaRosa, Marketdata

Jan. 8, 2018 - I was thinking about the courses I took way back when I was in college in ...
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Government Public Domain Reports – A Valuable Free Resource: By John LaRosa, Marketdata

One of the best kept secrets that many still don't know about is the vast amount of data published by ...
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Stock Analysts Only Give You Half The Story: By John LaRosa, Marketdata

If you, like me, occasionally invest in companies and listen in to the quarterly earnings calls with Wall St. analysts, ...
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Leadership Courses Are Worthless: By John laRosa, Marketdata

For the past 30 years, maybe longer, many organizations have touted leadership courses, seminars and training. If you are a ...
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You’re Not Too Busy, Just Inefficient: By John LaRosa, Marketdata

Have you tried recently to get a potential business partner to try something new -- a webinar, seminar, new product ...
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Direct Mail Making A Comeback?: By John LaRosa, Marketdata

Today, everyone is trying to sell things via the "digital" world (email, pay per click ads online, banners, posts on ...
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“We Have No Competition” – That’s B.S.! – By John LaRosa, Marketdata

How many times have you heard some company or person say that they have no competition. That what they do ...
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Non-profits – Yes, They Have $ To Pay You: by John LaRosa, Marketdata

There is a common misconception about non-profit organizations--that they are "cash poor" and are entitled to get a discount, because ...
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All Talk, No Action – Follow Up Once You Start! – By John LaRosa, Marketdata

How many times has this happened to you? You connect with a new person that complements what you do and ...
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What Marketdata Believes – Why We Do This Work: By John LaRosa, Marketdata

Here at Marketdata, we love what we do. We love exposing the unscrupulous, the frauds and cons, the rip-offs. We ...
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Here’s Why You Don’t Do Market Research Yourself: By John LaRosa, Marketdata

July 12, 2017 - Yeah, I know, you can find everything you need for free on the internet. No need ...
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New Book by John LaRosa: Scam Nation: Fighting The $257 Billion Cons & Scams Epidemic

June 1, 2017 - Marketdata President, John LaRosa, has released a new book entitled: "Scam Nation: Fighting The $257+ Billion ...
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Doctors, Nurses, and The Weight Loss Opportunity – By John LaRosa, Marketdata

By now, it's no secret that doctors, nurse practitioners (NPs) and physicians assistants (PAs) are leaving a LOT of money ...
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What’s The Deal With Online Coaching & Training Courses? – By John LaRosa, Marketdata

If you have an email address, you've probably been invited to a free webinar, podcast, or video by a self-improvement ...
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Market Reports Are NOT A Commodity – By John LaRosa, Marketdata

Lately, it seems as though multi-client, off-the-shelf market research reports are being treated like a commodity. This is flawed thinking ...
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Market Research Reports From India – By John LaRosa, Marketdata

In case you think my complaints about the quality of market research studies from India is just sour grapes, let ...
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Cheaping Out On Market Research Can Cost You Your Job – By John LaRosa, Marketdata

Today's managers may be tempted to go cheap to cut costs on market research, using such online services as Fiverr.com ...
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You Can’t Do It All Yourself – J. LaRosa

When I look around at other small businesses that are successful, I think of the saying "It takes a village." ...
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How To Vet A Market Research Company – By John LaRosa, Marketdata

Not all market research companies, or analysts, are created equal. Quality can vary significantly, affecting the market or industry report ...
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Customization of Market Research Reports? – By John LaRosa, Marketdata

There's a new trend going on with some market research publishers, usually ones based overseas in India, the UK and ...
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“Solutions” For Everything – J. LaRosa

Ever notice lately that a huge number of companies are using the word "solutions" in their company name, and job ...
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End Age Discrimination – I Want Senior Partners! – J. LaRosa

If you are over age 55, like me, I don't have to tell you how potential employers treat you--like you ...
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How Valuable Is Your Time? – DIY Market Research – J. LaRosa

Are you doing your own market research?  This could be very cost-inefficient. You could be spending more money (via your ...
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Why Don’t People Call Any More? – J. LaRosa

Have you noticed lately that many company websites don't include a headquarters phone number, easily seen, so you can contact ...
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Stock Analysts Still Don’t Get It – J. LaRosa

When talking about the weight loss market, success is always related to qualitative factors: whether the company has products & ...
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$99 Industry Overviews: Quality Facts, Fast – J. LaRosa

Investors, marketing managers, entrepreneurs and more need fast, accurate data that provides the basics about a market or industry. Marketdata's ...
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The importance of having analysts in the U.S. – John LaRosa, Research Director

Lately, there has been an explosion of new market research companies (publishers and resellers) from India entering the market. Most ...
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