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Leadership Courses Are Worthless: By John laRosa, Marketdata

For the past 30 years, maybe longer, many organizations have touted leadership courses, seminars and training. If you are a motivational speaker, most of the speaking gigs available, for high school and college students, or corporations, are related to leadership. Yet, look around. Do we have lots of better leaders in government or business to…
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You’re Not Too Busy, Just Inefficient: By John LaRosa, Marketdata

Have you tried recently to get a potential business partner to try something new -- a webinar, seminar, new product or service, joint project--only to be turned down because that person is "too busy" with existing projects? Sound familiar? It seems like "pulling teeth" to get people to take a chance on something new, try…
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Direct Mail Making A Comeback?: By John LaRosa, Marketdata

Today, everyone is trying to sell things via the "digital" world (email, pay per click ads online, banners, posts on LinkedIn and Facebook, Instagram, etc. I know, it's cheap and quicker than "snail mail". However, since the herd is all trying to reach you online, that means less companies are trying to reach you the…
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