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Cheaping Out On Research Can Cost You Your Job – J. LaRosa

Today's managers may be tempted to go cheap to cut costs on market research, using such online services as Fiverr.com or Askwonder.com. Here, you post a job and wait for freelancers to respond with a proposal and price. On Fiverr, these prices start at $5 (hence the company name), although most project are higher than…
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You Can’t Do It All Yourself – J. LaRosa

When I look around at other small businesses that are successful, I think of the saying "It takes a village." While that quote refers to raising a child, I think it's still relevant to growing a business. Yes, entrepreneurs must wear many hats, but if you try to do it all, you'll likely either burn…
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How To Vet A Market Research Company – J. LaRosa

Not all market research companies, or analysts, are created equal. Quality can vary significantly, affecting the market or industry report you purchase. How does one know how good a market research company is? Here are some basic questions and things to look for... Where is the company headquartered?...This is important because you want analysts that…
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Customization of Market Research Reports – J. LaRosa

There's a new trend going on with some market research publishers, usually ones based overseas in India, the UK and Australia. IBIS World is one example. These publishers put together a huge number of reports, based mostly on a cookie cutter formula of general macroeconomic statistics or their database--the bare bones (shipments, exports, imports, GNP,…
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