industry studies

Research Gets Easier, But Harder – J. LaRosa, Marketdata

Dec. 2, 2018 When you’ve been in a field for 40 years, things change, a lot. The market research field has changed drastically since I began in 1977. Back then, I worked for a small privately owned market research publisher on Long Island, NY. I started as an analyst, working my way up to Division […]

Sub-par Research Reports From India & China

Sept. 18, 2018 Warning for market research report buyers: Poor quality from India & China. Listen to this video by a 40-year veteran of market research, John LaRosa, Marketdata, Tampa, FL Here’s why: Reports are incomplete – they don’t include all the major competitors, or deep analysis, or all market segments, or demand factors or […]