$1.2 – $1.5 Billion International Matchmaking Market Adjusts And Survives The Pandemic _ New Report Published

$1.2 – $1.5 Billion International Matchmaking Market Adjusts And Survives The Pandemic _ New Report Published

July 18, 2023

Marketdata LLC, a leading independent market research publisher of “off-the-shelf” studies about service industries since 1979, has released a new 86-page report entitled: The International Matchmaking Market: Finding Love, For A Price.  This new study examines the U.S. and global matchmaking market, examining the size, structure, growth, key issues, operating metrics, and competitors.

Note: This is extremely rare and scarce information and analyses, since there are no formal matchmaker trade associations in the U.S. and abroad collecting data.

Matchmakers are the traditional, off-line, personal touch professionals that help singles to find their soulmates, for a hefty fee. Industry sources estimate that there are  2,000+  professional matchmakers now operating in the United States, and Marketdata’s research finds that there are thousands more operating in China, Japan, South Korea, India and Europe.

According to Research Director, John LaRosa: “Matchmaking is till primarily a mom & pop business, with lots of independent female operators, both in the U.S. and abroad. The market is easy to enter, requiring minimal investment and no licenses or certifications, as most matchmakers rely on intuition based on their personal experience in making matches.”

Major Findings:

Market Size and Growth… This profession is estimated to be worth $1.2 to $1.5 billion globally, with nearly 40% of the market located in the United States. Revenues probably slid at least 25%, maybe more, in 2020, but have rebounded since then. Industry trackers say that 73% of matchmakers were meeting clients virtually during the pandemic.

Marketdata forecasts 3.8% average annual growth in the international matchmaking market’s revenues, from a range of $1.28-1.57 billion in 2023 to a range of $1.48 – $1.83 billion by 2027.

The market has rebounded significantly in 2022, as the pandemic waned and as matchmakers shifted to a new mix of in-person and virtual services, embracing online technology more fully. Matchmakers are collaborating with competitors more often, and offering date coaching and other services.

More matchmakers have entered the profession, seeing the potential benefits of being their own boss and working from home. The new, younger matchmakers are offering services at lower prices than the long-established, nationally known ones.

Marketdata estimates that there are 12,000+ matchmakers worldwide, although many in Asia are part-time family members who work informally.

The market changed in 2019, as the speed dating firms such as Its Just Lunch and Tawkify  turned the business into more of a commodity item, and dating apps blurred the line with coaching services that can include matchmaker-like services.

The United States market represents the largest share of the global market and it’s mature, with 2,000+ matchmakers already operating. Moderate annual revenue growth of 5.5% is forecast here. The strongest growth markets we see include China, the United Kingdom, Canada and South Korea. Obviously, China has one of the fastest-growing economies, and a large population.

Purchase This Report At: marketdataenterprises.com, here:


This groundbreaking report:  The International Matchmaking Market: Finding Love, For A Price, is an 86-page analysis with 10 top matchmaker profiles. The price is $995.

The study examines: how matchmaking services operate—typical models/revenues/fees /profits, market structure, typical fees, U.S. market size from 2005 to 2020, pandemic and recovery in 2021-2022, International outlook and market size by country, 2023 & 2027 Forecast, market trends and developments, user demographics, and 2021, 2016, and 2009 operations survey results from the Matchmaking Institute (revenues, marketing, fees). Separate analyses for 13 national markets: U.S., Canada, China, Japan, South Korea, Australia, India, United Kingdom, France, Spain, Germany, Italy, Switzerland (the singles population, $ market size, top competitors, nature of the market/cultural differences).

Includes competitor profiles for top matchmakers: Patti Stanger, Valenti Intl., Samantha Daniels, Bonnie Wills, Kelleher & Associates, Diane Bennett, Barbi Adler, Lisa Ronis, Kailen Rosenberg, and Leora Hoffman.

A 21-page, $99 Overview Summary report is also available.