Cheaping Out On Market Research Can Cost You Your Job – By John LaRosa, Marketdata
Today’s managers may be tempted to go cheap to cut costs on market research, using such online services as Fiverr.com or Askwonder.com. Here, you post a job and wait for freelancers to respond with a proposal and price. On Fiverr, these prices start at $5 (hence the company name), although most project are higher than […]
Stock Analysts Still Don’t Get It – J. LaRosa
When talking about the weight loss market, success is always related to qualitative factors: whether the company has products & services that dieters want, how effective the firm’s marketing and advertising is, execution by management, status vis-a-vis the competition, and strategic focus in the right areas. In real estate, it’s location, location, location. In the […]
$99 Industry Overviews: Quality Facts, Fast – J. LaRosa
Investors, marketing managers, entrepreneurs and more need fast, accurate data that provides the basics about a market or industry. Marketdata’s Industry Overviews fit the bill. Our report Overviews contain the highlights of all chapters in our complete reports, range from 15-40 pages each, and give you: a description/nature of the market, $ market size/growth for […]
The importance of having analysts in the U.S. – John LaRosa, Research Director
Lately, there has been an explosion of new market research companies (publishers and resellers) from India entering the market. Most of the time, these companies are headquarterd in India and their analysts are located there, with sales offices in the UK or the U.S. Their reports are not necessarily cheaper than those of U.S. publishers. […]