Cheaping Out On Market Research Can Cost You Your Job – By John LaRosa, Marketdata
Today’s managers may be tempted to go cheap to cut costs on market research, using such online services as Fiverr.com or Askwonder.com. Here, you post a job and wait for freelancers to respond with a proposal and price. On Fiverr, these prices start at $5 (hence the company name), although most project are higher than […]
You Can’t Do It All Yourself – J. LaRosa
When I look around at other small businesses that are successful, I think of the saying “It takes a village.” While that quote refers to raising a child, I think it’s still relevant to growing a business. Yes, entrepreneurs must wear many hats, but if you try to do it all, you’ll likely either burn […]
How To Vet A Market Research Company – By John LaRosa, Marketdata
Not all market research companies, or analysts, are created equal. Quality can vary significantly, affecting the market or industry report you purchase. How does one know how good a market research company is? Here are some basic questions and things to look for… Where is the company headquartered?…This is important because you want analysts that […]
Customization of Market Research Reports? – By John LaRosa, Marketdata
There’s a new trend going on with some market research publishers, usually ones based overseas in India, the UK and Australia. IBIS World is one example. These publishers put together a huge number of reports, based mostly on a cookie cutter formula of general macroeconomic statistics or their database–the bare bones (shipments, exports, imports, GNP, […]