2018 – In any field, there are certain books that everyone should read. They are simply classics, are timeless, and contain great advice that can help any business owner survive and grow. So it is with business. One trait that most successful entrepreneurs share is their love of reading and acquiring new knowledge and new skills. Learning and growing does not end when you graduate college. It’s a life-long process. Reading expands your horizons, your perceptions, your creativity, and your point of view.

With that in mind, after being in business for 40 years and working for myself and for four corporations, I’ve created a list of what I feel are the “must read” books for success. Get them, read them., learn from them, and use them!

Think and Grow Rich, Napoleon Hill

The 7 Habits of Highly Effective People, Stephen Covey

How To Win Friends and Influence People, Andrew Carnegie

The 4-Hour Workweek, Tim Ferriss

The Lean Start-up, Eric Ries

The Power of Broke, Daymond John

Good to Great, Jim Collins

Guerrilla Marketing, Jay Conrad Levinson

Rich Dad, Poor Dad, Robert Kiyosaki

Awaken The Giant Within, Anthony Robbins

Smarter, Faster, Better, Charles Duhigg

The Power of Positive Thinking, Dr. Norman Vincent Peale

Note: To view ongoing business posts by Marketdata’s President and Research Director, John LaRosa, and to learn about our various market & industry reports, and to obtain free Press Releases, visit marketdataenterprises.com/blog, or email: john@marketdataenterprises.com.