Is Your Company Customer and Prospect-Friendly: By John LaRosa, Marketdata
2018 — One thing should be obvious when you are in business and when your services are open to the World to see — You should make it as easy as possible for customers and prospects (leads) to connect with your staff, and treat them right. However, many times, I simply don’t see these “best […]
Must Read Business & Motivational Books For Entrepreneurs: By John LaRosa, Marketdata
2018 – In any field, there are certain books that everyone should read. They are simply classics, are timeless, and contain great advice that can help any business owner survive and grow. So it is with business. One trait that most successful entrepreneurs share is their love of reading and acquiring new knowledge and new […]
How To Write A Good Press Release: By John LaRosa, Marketdata
2018 – Press Releases should be a regular part of any small business marketing program. Once you know the basics, they can be done in 1-2 hours, and uploaded to the world via inexpensive services such as Webwire ($35), PR Log, PR Web and others. Press Releases don’t have to be written by expensive PR […]
The Power of Broke – Bootstrapping: By John LaRosa, Marketdata
2018 — For start-ups and entrepreneurs, having lots of money in the beginning is not always the key to success. Rather, qualities like persistence, a burning desire to succeed, discipline, and creativity are just as important. Doing a lot with very little, or bootstrapping, is key, as is pointed out by the fashion mogul Daymond John […]