How To Write A Good Press Release: By John LaRosa, Marketdata
2018 – Press Releases should be a regular part of any small business marketing program. Once you know the basics, they can be done in 1-2 hours, and uploaded to the world via inexpensive services such as Webwire ($35), PR Log, PR Web and others. Press Releases don’t have to be written by expensive PR […]
The Power of Broke – Bootstrapping: By John LaRosa, Marketdata
2018 — For start-ups and entrepreneurs, having lots of money in the beginning is not always the key to success. Rather, qualities like persistence, a burning desire to succeed, discipline, and creativity are just as important. Doing a lot with very little, or bootstrapping, is key, as is pointed out by the fashion mogul Daymond John […]
No Excuses For Bad Grammar & Spelling: By John LaRosa, Marketdata
2018 — If you are going to be successful in business, you have to write like you are literate – for speeches and presentations you will make, for business plans, for investor pitches, for business correspondence, for bid proposals, to seek funds from investors, to write press releases and white papers, for website content and […]
How To Get A Merchant Credit Card Account Quickly: By John LaRosa, Marketdata
2018 — One of the best things one can do to increase sales as a small business owner is to get a merchant credit card account. Most customers want to pay by credit card, and if you have a business that sells stuff nationwide, or internationally, to buyers you don’t see in person, offering a […]