John LaRosa

Small Business Low On Cash? – Try Barter: By John LaRosa, Marketdata

2018 — Many start-ups and new businesses have cash flow issues. Very common. One way to lighten the load once in a while is barter — something that has been around a long time but doesn’t get much exposure. There was a time about 20 years ago when some large barter organizations emerged to handle […]

Is Your Company Customer and Prospect-Friendly: By John LaRosa, Marketdata

2018 — One thing should be obvious when you are in business and when your services are open to the World to see — You should make it as easy as possible for customers and prospects (leads) to connect with your staff, and treat them right. However, many times, I simply don’t see these “best […]

How To Write A Good Press Release: By John LaRosa, Marketdata

2018 – Press Releases should be a regular part of any small business marketing program. Once you know the basics, they can be done in 1-2 hours, and uploaded to the world via inexpensive services such as Webwire ($35), PR Log, PR Web and others. Press Releases don’t have to be written by expensive PR […]