What’s The Deal With Online Coaching & Training Courses? – By John LaRosa, Marketdata
If you have an email address, you’ve probably been invited to a free webinar, podcast, or video by a self-improvement guru promising to transform you into a money-making machine. It’s success for dummies. I did it, and so can you! These gurus produce very professional videos, and lots of them. They are usually a series […]
Market Reports Are NOT A Commodity – By John LaRosa, Marketdata
Lately, it seems as though multi-client, off-the-shelf market research reports are being treated like a commodity. This is flawed thinking. When you purchase a GOOD market report, you are purchasing an up-to-date, accurate and thorough analysis of a market or industry–a report where the analyst has taken time to really dig deep and understand the […]
Market Research Reports From India – By John LaRosa, Marketdata
In case you think my complaints about the quality of market research studies from India is just sour grapes, let me highlight an example of what I mean. There is a company called Databridge Market Research that has a report about the global weight loss & obesity management market. Price: $4,200. No. of pages: Unknown, […]
Cheaping Out On Market Research Can Cost You Your Job – By John LaRosa, Marketdata
Today’s managers may be tempted to go cheap to cut costs on market research, using such online services as Fiverr.com or Askwonder.com. Here, you post a job and wait for freelancers to respond with a proposal and price. On Fiverr, these prices start at $5 (hence the company name), although most project are higher than […]