Residential Maid Services Industry Now Worth $17 Billion

April 6, 2026

A new Marketdata LLC report, “The U.S. Residential Maid Services Industry”, April 2026, finds that the maids/housecleaning services industry has revenues of $17 billion, comprised of 228,000 workers (nearly a million when counting maids that work in commercial settings such as companies, hotels, hospitals, etc.).

Maid services have enjoyed fairly steady growth, as an aging population, time-pressed consumers and Millennials boost demand. The Bureau of Labor Statistics expects continued growth for this occupation, although recessions do affect the business. Off-the-books solo maids, many foreign immigrants, constitute a significant share of the workforce (legal and illegal).

Some Report Findings:

There are about a dozen maid service franchises that combined account for about 20-25% of industry receipts
Independents are estimated to account for 74% of the total industry sales volume, and franchises for 26%.
Approximately 16 % of U.S. households use a maid or residential cleaning service. This is up strongly from just 8% in 2012.
In 2025 approximately 20–22 million households used a maid cleaning service.
A significant share of the industry’s receipts, 20-30% are in cash and not reported.
The industry has been growing even during a disrupted period, with increased concern about health and hygiene helping to counteract the pandemic’s negative economic effects.
Nationwide, 27% of U.S. maids are illegal immigrants, estimates the Pew Research Centre.
As of early 2026, the average yearly income for residential maids and house cleaners in the U.S. is approximately $33,000–$37,600,
The industry is undergoing a transformation as eco-conscious consumers increasingly favor green cleaning products and methods.
The industry’s revenues are estimated at $17.2 billion in 2025, forecast to grow by 5.5% in 2026.

Learn More

This 6o-page in-depth business analysis contains 9 franchise competitor profiles.

The report is available for sale at: marketdataenterprises.com. A Table of Contents can be found at the website (commercial services), or upon request.

This study traces the industry’s size, growth, end-user segments, structure, growth drivers, major trends, a profile of the maids workforce, and operating ratios — Receipts tracked from 2008- 2025, with 2026 & 2030 forecasts. The report examines how maid services operate, their avg. rates for cleaning, franchises vs. independents market share, maids hourly and yearly pay, turnover, and more. Includes findings of surveys by the ARCSI trade group and the Economic Policy Institute. National operating ratios and key metrics from the BLS and other sources. Companies by sales volume. Investment costs to buy franchises by company. Competitor profiles and market share/revenues for: The Maids, Maid Brigade, Merry Maids (ServiceMaster), Molly Maid, MaidPro, Cottage Care, Home Cleaning Centers of America, The Cleaning Authority, and Maid to Perfection.