Professional Coaching Industry Grows To $16 Billion In The U.S.

October 28, 2025

Marketdata LLC has released a new analysis of the U.S. coaching industry: Life Coaches, Executive Coaches and Health Coaches. “The Professional Coaching Industry” is a 115-page business analysis of this growth market.

The industry is considerably larger than most think, as many coaches are not certified but still compete. Coaches anticipate the increasing awareness of the benefits of coaching to be the biggest opportunity for the coaching industry over the next 12 months.

Some Report Findings:

  • In the United States, there is now an army of 232,000+ coaches (life coaches, health coaches, executive business coaches) serving clients, creating a $16 billion industry that has more than doubled since 2016.
  • This is an industry with no regulation and few barriers to entry and multiple organizations providing “certification” and training.
  • The number of coaches in the U.S. is growing, as consumers seek advice and motivation regarding career changes, life-work balance, dealing with changing technology, finance, relationships, health, and more.
  • The rapid growth of health coaching is fueling industry growth, along with adoption of coaching by Millennials.
  • The typical U.S. coach has an annual income of $71,700 and 13 clients.
  • The industry is forecast to grow at a 9.3% average annual pace from 2025 to 2030.
  • Demand for coaching actually rises during a recession, and since the pandemic.
  • 72% of all coaches are female, and most of their clients are also female.
  • The life coaching market is slated to grow 5% per year to 2030, but health coaching will grow at an 11% rate. There are an estimated 48,000 life coaches in the U.S.
  • Coaches may also offer training, consulting and mentoring services.
  • Coaches serving executives enjoy the highest earnings, averaging $82,949.

 

About The Report

The report discusses:  The nature and definition of the coaching business, its limitations and scope, image and credibility issues, why many coaches fail, market size (2006-2030 forecast), sensitivity to recessions, demand factors, results of the latest ICF industry surveys from 2025, 2023, 2020, Coachgenie 2025 group coaching survey, YourCoach data (metrics: no. of coaches, coaches’ yearly income, fees charged, no. of clients, client profile, operating ratios, consumer awareness of coaches), top coaching trends, 10 best cities for personal coaches, a comparison of U.S. vs. global coaching market. Historical estimates of the number of life coaches, executive coaches, and health coaches, with AI-modeled data. Also covers: major market issues and trends, Millennials’ use of coaching services, plus Profiles of 19 top coaches (with revenues when available), including: Tony Robbins, Deepak Chopra, Robin Sharma, Brian Tracy, Jack Canfield and others.

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