June 14, 2025
Marketdata LLC has just released a new report that analyzes the U.S. Meditation Market. This June 2025, 84-page report tracks the market for meditation programs, products and services.
The U.S. meditation market’s recent growth has been fueled by the explosion of meditation apps, coupled with growing interest in meditation and yoga by stressed consumers. The market is moving toward the digital delivery of services, but in-person guidance by trained teachers is still very important. Today, 36 million Americans meditate, fueling a $2.4 billion industry. Like the yoga market, which has seen major growth in the past decade, meditation is experiencing growth as well. Popular apps such as Calm and Headspace have brought the market into the mainstream.
Major Findings:
- Market Value… The U.S. meditation market was estimated to be valued at $2.4 billion as of 2024, forecast to grow to $2.8 billion by 2028.
- Demographics… An estimated 36 million U.S. adults now meditate. The typical meditator is a middle-aged female, highly educated, non-Hispanic White, residing in the Western U.S. Consumers today meditate for stress management and mental health, less so for spiritual enlightenment.
- There are an estimated 990 meditation studios or centers in the U.S., mostly non-profit organizations. They have average yearly revenues of $250,000 and generated $247 million in revenues in 2024. They are returning to normal operations, but are incorporating more virtual courses.
- Yoga Studios: An estimated 25% of the nation’s 12,400 yoga studios also offer meditation classes, and are estimated to generate $112 million in revenues from them.
- Non-profit meditation centers are obtaining less funding from donors, due to the economy.
- Marketdata’s finds that 312 of the U.S. meditation centers are operated by three non-profit organizations: Kadampa Centers, Transcendental Meditation ™, and Shambhala Centers. Very few for-profit meditation centers exist, and the market is ripe for investment.
- Meditation books, CDs, DVDs, and magazines constitute a $112 million segment of the market.
- Apps… There are at least 2,500 mediation smartphone apps now on the market. Meditation apps, websites and online courses generate an estimated $517 million per year. Leading apps are: Insight Timer, Calm, and Headspace.
- Marketdata estimates that the average meditator spends $286-480 per year on meditation classes, books, apps, online courses and supplies, while the typical yoga user spends $500-1,000. An estimated 12% of the 36 million meditators use a class offered by a meditation center, yoga studio, or a practitioner – 4.4 million people.
“In the past, the only options were to take a costly meditation course for $1,400 over four days, or to go to a Buddhist temple for two hours at a time. That has changed, as virtual courses and apps have made access easier and less costly.”, according to John LaRosa., Research Director.
About The Study
The U.S. Meditation Market, published in June, 2025, is an independent “off-the-shelf” market research study. The study is 84 pages in length, with 16 guru and competitor company profiles. Price: $995. A free Table of Contents is available by email or at www.marketdataenterprises.com Contact: Marketdata LLC, 7210 Wareham Drive, Tampa, FL 33647, (813) 971-8080. John LaRosa is available for interviews and presentations.
Purchase This Report
The study may be purchased online at: marketdataenterprises.com, for an instant download, or by calling 813-971-8080 (Tampa, FL)