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The Market For Self-Improvement Products and Services

(October 2008 - 7th Edition)

Price: $2,295

 

Table of Contents

     Page

 

Introduction:  Study Scope  & Methodology                                                                                 1-4

 

* Explanation of where the information came from: “primary” & “secondary” sources:

   methodology, definition of the self-improvement market, scope of the research                          

                                                                                               

Executive Overview of Major Findings      ($350)                                                                      5-32                                                 

* Highlights of ALL chapters--Discussion of market nature & definition, characteristics,

     major developments of past 2 years, avg. customer profile, why demand exists for programs.

* Findings/transcripts of interviews with market movers & shakers/management at: selfgrowth.com,

     Personalgrowth.com, Centerpointe Research, Success magazine

* Market Size & Growth, Segments: Table & Discussion of total market size, growth, outlook

     (2000, 2002, 2003, 2005, 2007, 2008, 2012 forecasts), estd. $ size of major segments BY

     DISTRIBUTION CHANNEL: Infomercials, mail order catalogs, motivational speaker

     seminars, holistic institutes, self-improvement books & audiotapes, personal coaching

* Individual Market Segment Outlooks: discussion of mkt. size/growth/characteristics/trends for:

     1. infomercials (2007-08 estim. sales by topic, qtrly. media billings), 2. Motivational speakers

      mkt., 3. Personal coaching market, 4. Holistic institutes mkt., 5. self-improvement books mkt.

      (effect of The Secret’s huge book/DVD success), 6. Audiobooks mkt.,

* Status report of the U.S. Weight Loss Industry  ($ size 2002-2012F, by 9 mkt. segments,

     trends, dieter demographics/number, mkt. nature,  major mkt. trends/developments, etc.)                 

* Status report of the Stress Management Programs/Services Market  (2007 $ size, segments,

     major trends

.                                                                    

The Motivational Speakers Market   ($495)                                                                            33-129

 

* Discussion of number of professional speakers in the U.S., avg. earnings, estim. 2003, 2005, 2007

     income for the top 11 gurus (table) - from speaking engagements, books, consulting, training,

     list of top speakers’ bureaus, how speakers operate

* Recent market trends

* Overview/size of corporate training market

* Speaking fees by person – table (2003, 2005, 2008)

* List/ranking of top 101 self-improvement experts, compiled by Self-Improvement Online, Inc.

* New up and coming speakers, profiles of: Hale Dwoskin, Pete Bissonnette, Robert Ringer,

       Michael Masterson, Bill Harris, Vic Johnson)

* In-depth profiles of 35 top self-improvement “gurus”/celebrities (living and past) - descriptions

 of their organizations, biographies, 2007 revenue estimates/actual when available, products/services

 offered, books authored, speaking fees, consulting, specialties, headquarters address, websites, for

 Anthony Robbins, Jack Canfield, Mark Victor Hansen, Deepak Chopra, Suze Orman, Franklin

 Covey Co.  (Stephen Covey), Marianne Williamson, Zig Ziglar, Brian Tracy, Dr. Phil McGraw,

 Dr. Laura Schlessinger, Kevin Trudeau, Sylvia Browne, Dale Carnegie, Wayne Dyer, Robert

 Kiyosaki, Robert Allen, John Gray, Iyanla Vanzant, Les Brown, Louise Hay, Og Mandino, Ken

 Blanchard, L. Ron Hubbard,  Napoleon Hill, Tom Hopkins, Leo Buscaglia, Jim Rohn, Spencer

 Johnson, Barbara DeAngelis, Earl Nightingale, John Kabat-Zinn.

 

The Personal Coaching Market      ($100)                                                                             130-136

 

* Definition & summary of the market, number of active coaches in U.S., worldwide, coaching

    specialties, differences between coaching and consulting, corporate vs. personal coaching, the

    most common myths about coaching, phone coaching, effects of the recession

* The market’s major trade group and periodicals (address list)

* Average/typical annual earnings, fees, emergence of telephone coaching services

* Market $ size and projected growth to 2008, 2012 – PricewaterhouseCoopers survey findings,

     Marketdata revisions of prior estimates

* List of major coaching periodicals.

 

The Direct Response Market: Infomercials    ($395)                                                           137-170

          

* Discussion & analysis of infomercials as a sales/advertising medium, reasons for growth in

     popularity and doubling since 1996, emerging trends, mkt. size, 2007-08 status report, media

     billings by topic, why infomercials are popular

* Demographic profile of infomercial buyers from: Electronic Retailing Assn. (by sex, age, 

    income, why they buy, how much, how often, top motivating factors, DRTV demographics   

Table: 2006, 2007, 1st Qtr. 2008 1st media billings , by topic                                     

Table:  estim. $ mkt. size (retail sales) 2000-2007, by major categories (exercise equipment, diet

     plans, business/financial, general motivational) – self-improvement topic

* List of top 100 long and short-form infomercials of 2007, comparison to 2005 top 100 (Jordan

     Whitney) – show name, products, distributor

* 2008- 2012 Marketdata growth forecast                                                  

* List of top infomercial producers.       

* List of leading infomercials of past decade (producer, $ sales, etc.)                                        

* In-depth descriptions of sample infomercials (1996-2003) (product/service advertised,

   price/ordering details, phone/address, producer),

* Samples of currently airing infomercials (title, host, product description, price, etc.): Carleton

Sheets (real estate), Slim In 6 (diet), “The Firm” (diet), John Beck’s Real Estate System,

American Dream Makers (business opportunity).

* Recent FTC actions against Teach Me To Trade stock system producers

* List, brief descriptions of other infomercials (not viewed) for: weight loss, relationships,

general motivational, business opportunities.

 

The Self-Improvement Books Market  and New Age Bookstores   ($295)                         171-189

        

* The Secret – A Movie and book phenomenon that boosted the market, estim. sales, persons

made famous, Opran Winfrey’s role.

* Status of book buying in 2007 vs. 2005, $ sales by major category (Publishers Weekly annual

    report, Census)

* List of bestselling self-improve. books in 2007 & 2005 (units sold, $ sales, authors),

* Summary of  “new age” bookstores mkt.: chains vs. independents, how many in the nation,

    products sold, growth, customers, specialties. estd. sales, share of sales by major topics, 2007         

* New Age Retailer magazine 2006 survey – top 10 trends, store strategies, products on uptrends

     and downtrends, most popular authors.

* Marketdata and Simba Information $ estimates of size of self-improvement books mkt., 2003,

     2005, 2007, 2012 forecasts, the major book distribution channels.

* Discussion/analysis of the diet books market, buyer demographics, what makes a bestseller,

     $ mkt. value, list of  best-selling diet books since mid-1980s.                                        

                                                                                                                                                           

The Self-Improvement Audiobooks Market   ($295)                                                           190-204

    

* Market status and growth (2007-2012 forecasts), reasons for recent strong 

    growth, buyer demographics, popularity rank for 14 topics, where audiobooks are purchased,

    segments, total audiobook sales vs. share for SI tapes, major competitors.

* Latest APA 2008, 2007 survey results on market growth, audiobook formats, sales trends, more.

* Latest audiobook user surveys by Consumer Electronics Assn., APA, etc. (frequency of use, no.

    bought, where listened to, etc.) – why Marketdata estimates differ from APA’s

* Self-improvement audiobooks mkt. size vs. total spoken audio mkt.

* Leading publishers address list (address, phone, key titles published):  Harper Audio, Simon &

     Schuster, New Star, Nightingale-Conant, Random House, TIME Warner, etc.)                                                                   

Company profiles: Nightingale-Conant, Audible.com (2006-2007 financials)          

 

The Major Self-Improvement Websites  ($100)                                                                   205-213

 

* Discussion/summary of self-improvement websites – why most are not successful

* Traffic rankings: September 2008 Alexa ranks and estimated daily visitors for top 27 sites

Competitor profiles: Selfgrowth.com, Consciousone.com, yoursuccessstore.com,

    TSTN.com, success.com, Beliefnet.com (acquisition by FOX), Successuniversity.com,

    Thirdage.com.

                                                                           

Holistic Institutes & Public Seminar Training Organizations  ($295)                               214-244

(Self-improvement workshops, seminars, courses, retreats, training organizations)

 

* Discussion of overall market status and 16  U.S. centers’ philosophies,  course offerings and

    avg. prices, enrollments, growth since 1960s, nonprofit/for-profit status,  specializations, estd.  

   2007 revenues/budgets, workshop topics in demand, mkt. size and 2012 forecasts. 

* Status of the market in 2008, enrollments, effect of recession, trends    

Table: Estim. revenues in 2005 & 2007 for top institutes, training organizations           

* Address List of top centers in the U.S., directors’ names, 2007 attendance

 

Holistic Institutes & Public Seminar Training Organizations                                               Page

 (continued)

 

* Descriptive profiles and background, sample courses, no. attendees, for leading facilities:

     (Omega Institute-2003-2006 financial statements, Esalen Institute, New York Open Center,

       Oasis Center, Naropa, Option Institute, Wainwright House)                        

* Dale Carnegie Training – profile, revenues

* Toastmasters International – profile, revenues

* Evelyn Wood Reading Dynamics, American Speed Reading – profiles.

* Gaiam Inc. -  profile, financials 2007-2008

* Hay House – profile, estd. Revenues.

                                                           

The Public Seminars Market    ($100)                                                                                   245-257

 

* Discussion/analysis of large group vs. small group seminars, difference in cost

     structure, profitability, fees,  individual speakers doing public seminars, mkt. size and

     status, why this is a difficult model to make profitable,

Company Profile:  Fred Pryor/CareerTrack

Company Profile:  Learning Strategies Corp.

Company Profile:  Skillpath Seminars

Company Profile:  National Seminars Group

Company Profile:  Peter Lowe Intl. (Get Motivated) seminars – past history/problems

Company Profile:  Landmark Education

Company Profile:  Peak Potentials, T. Harv Eker.

 

Status Report of The U.S. Weight Loss Market    ($395)                                                    258-288

 

* Summary/status of the industry as of 1st half 2008, recent and emerging trends, top trends of

     2008 forecast by Calorie Control Council, advertising trends, examples of weight loss

     “challenges”

* Performance of leading commercial, medical, online chains (Medifast, NutriSystem, eDiets,

    Jenny Craig, Weight Watchers)

* Why diet books are hot and more are being published

* Discussion of major industry trends, dieter demographics (how Americans diet, various survey

     findings), why ALL segments of the market are now growing

* Reasons why America is growing fatter, cycles & nature of U.S. weight loss market.

* 2008 outlooks for: commercial programs, meal replacements, medical programs, bariatric

surgeries, demise of the low-carb trend.

* Discussion of growth of small commercial chains, Pure Weight Loss/LA Weight Loss troubles,

* Medical programs status report: diet drugs in development, examples of growing chains

     (Smart For Life, Medi-Weightloss Clinics, Center for Medical Weight Loss, Dr. Bernstein’s

      Health & Diet Clinics), bariatric surgery trends

* Discussion of online dieting market (eDiets.com performance/troubles)

Table: Jan. 2008 Alexa ranks, estd. Number of daily visitors of top diet websites

Table: Marketdata estimates of the 12 major segments of the diet industry, $ values (2002 to

   2008 F) - (diet soft drinks, artificial sweeteners, health clubs, commercial programs, medical

    programs, diet drugs, surgeries, fasting plans, low-cal foods, retail meal replacements and diet

    pills, diet books, etc.)           

Table: Comparative growth rates for 2007-2012 for all diet mkt. segments

Tables:  Revenues of commercial diet centers, market share of top 8 chains

                                              

Status Report of The Stress Management Market   ($295)                                             289-312

 

* Summary: societal stress levels rising, the major types of stress disorders, list of types of

   professionals and organizations providing stress mgmt. services, emerging trends, treatment

   methods, mkt. structure & characteristics, current outlook by American Institute of Stress,

   results of 2008 Annual Attitudes in the Workplace Poll           (Marlin Co.)                            

* Major characteristics defining stress management market

* Discussion/analysis of major provider groups: (no. of practitioners, mkt. potential, fees)

    - Biofeedback therapists and centers       - Massage therapists

    - Worksite-based programs                     - Hospital-based programs

    - Health club-based programs                  - Programs offered via seminars and workshops

* Discussion of biofeedback centers & therapists, BCIA trade group

* Discussion of massage therapy

* Discussion of hospital-based stress mgmt. programs

* Discussion of health club-based stress mgmt. programs

* The mail order & retail products mkt. (books, biofeedback cards, videos, infomercials)                              

* The market for stress mgmt. books & audiocassettes                                                                      

* Total $ value of market in 2007, by type provider group - Marketdata estimates, 2007, 2012 F

* Profiles of some leading organizations: American Institute of Stress, ESSI Systems, Institute of

     Stress Medicine, Midwest Center for Stress & Anxiety, Mind/Body Medical Institute, Self-

     Programmed Control Center, Stress Reduction Program at Univ. of Mass.

                                            

 

Reference Directory of Information Sources   (free with any chapter order)                  313-316

 

* (Names, addresses, phone, key contacts at relevant trade groups, journals, periodicals in the field)                                                                                                                                        

 

 

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